The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Dettagli Bibliografici
Autore principale:	Datta, Anubhav
Altri autori:	Enam, Fabiha
Natura:	Internship report
Lingua:	English
Pubblicazione:	Brac University 2024
Soggetti:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
Accesso online:	http://hdl.handle.net/10361/23536

Documenti analoghi

Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: a study on how customers trust products with the most reviews
di: Faisal, Samiha Binte
Pubblicazione: (2021)

Product management and user experience for creating successful software in SELISE digital platform
di: Chowdhury Alfi, Shams Enam
Pubblicazione: (2024)

Design challenges and scope for cognitive radio wireless networks in Bangladesh
di: Jahed, Tasnia, et al.
Pubblicazione: (2016)

Quality of content and services increase customer satisfaction and repeat purchase
di: Akhter, Ferdousi
Pubblicazione: (2024)

Impact of Content Writing in Purchase Decision Process in the Software Industry
di: Khan, Sadab Sifer-E-Murshed
Pubblicazione: (2023)

Consumer behavioral intention on purchasing Omera LPG
di: Khan, Md. Javed
Pubblicazione: (2019)

Impacts on consumer behavior through online video advertisement
di: Bhuiyan, Anisul Islam
Pubblicazione: (2021)

Effect of digital media on consumer purchasing decision
di: Siddique, Rudmila
Pubblicazione: (2017)

Automated video building software - a project by WPDeveloper
di: Rana, Afjalur Rahman
Pubblicazione: (2024)

Implementing a recommender system for CS undergraduate students using machine learning
di: Tasnuva, Umama Sumlin, et al.
Pubblicazione: (2019)

User interface design for programmers /
di: Spolsky,Joel
Pubblicazione: (2001)

Internship as a content researcher and writer at Tycoon Tales
di: Razzaque, Ismail
Pubblicazione: (2024)

Preliminary design concept for startups: minimum viable user experience
di: Haque, Tanzimul, et al.
Pubblicazione: (2023)

Daraz and 11.11- How it impacts on consumers purchase behavior
di: Habib, Hafsa
Pubblicazione: (2024)

Content management system of Daraz Bangladesh
di: Imtiaz, Md. Nakib
Pubblicazione: (2016)

Awareness programme on UGC digital library
di: The Independent
Pubblicazione: (2017)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
di: Sultana, Jesmin
Pubblicazione: (2024)

Working as content developer and analyst at Expert Global Education (EGE) services
di: Aryan, Arghya Dev Biswas
Pubblicazione: (2018)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
di: Ahmed, Tamjid
Pubblicazione: (2024)

Designing the user interface : strategies for effective human-computer interaction /
di: Shneiderman, Ben
Pubblicazione: (2010)

Users discourses about primary health care professionals in rural Bangladesh
di: Hasan, Md. Kamrul, et al.
Pubblicazione: (2016)

Awareness program on UGC digital library held at IU
di: Campuslive24.com
Pubblicazione: (2017)

Awareness program on UGC digital library held at IU
di: The Daily Sun
Pubblicazione: (2017)

Analyzing users’ sentiment towards video games based on reviews from microblog
di: Roy, Abhijeet, et al.
Pubblicazione: (2018)

Influence of online reviews on purchase intentions
di: Faraz, Nafees
Pubblicazione: (2017)

Content marketing report on Webpers Limited
di: Rafsan, Omar Sharif
Pubblicazione: (2019)

Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products
di: Jahan, Mahfida Akter
Pubblicazione: (2022)

A study of the impact of electronic marketing on consumer’s purchasing behavior
di: Nizam, Md. Rashed
Pubblicazione: (2018)

The importance of generation z work culture and its effects on employee retention
di: Hamid, Sadman Ishraq
Pubblicazione: (2024)

Prereading Activities for Content Area Reading and Learning /
di: Readence, John E., et al.
Pubblicazione: (2004)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
di: Mehzabin, Mubasshira
Pubblicazione: (2024)

Image generation from freehand sketches using Diffusion Models
di: Tanvir, Farhan, et al.
Pubblicazione: (2024)

Impact of organization culture, workplace flexibility and compensation on Generation Z employees’ retention in banks of Bangladesh
di: Ria, Abida Parvin
Pubblicazione: (2024)

The theta system

City solid waste generation doubles in 10 years: BRAC University study reveals
di: The Financial Express
Pubblicazione: (2016)

Data management platform in Digital Marketing: A new experience for Bangladesh
di: Ahmed, Soyeb
Pubblicazione: (2021)

Semiquantitative determination of chromium content of river bed soil of Buriganga river at different locations
di: Sadat, ME, et al.
Pubblicazione: (2017)

Exploring the world of copywriting and content developing at Roar বাাংলা, during a global pandemic
di: Prana, Bijoya Shawrat
Pubblicazione: (2022)

‘Central library capacity building’ workshop held at UGC
di: Banglanews24.com
Pubblicazione: (2017)

Central library capacity building workshop held at UGC
di: Campuslive24.com
Pubblicazione: (2017)