The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografski detalji
Glavni autor:	Datta, Anubhav
Daljnji autori:	Enam, Fabiha
Format:	Internship report
Jezik:	English
Izdano:	Brac University 2024
Teme:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
Online pristup:	http://hdl.handle.net/10361/23536

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