The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Xehetasun bibliografikoak
Egile nagusia:	Datta, Anubhav
Beste egile batzuk:	Enam, Fabiha
Formatua:	Internship report
Hizkuntza:	English
Argitaratua:	Brac University 2024
Gaiak:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
Sarrera elektronikoa:	http://hdl.handle.net/10361/23536

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