The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Podrobná bibliografie
Hlavní autor:	Datta, Anubhav
Další autoři:	Enam, Fabiha
Médium:	Internship report
Jazyk:	English
Vydáno:	Brac University 2024
Témata:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
On-line přístup:	http://hdl.handle.net/10361/23536

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