The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Dades bibliogràfiques
Autor principal:	Datta, Anubhav
Altres autors:	Enam, Fabiha
Format:	Internship report
Idioma:	English
Publicat:	Brac University 2024
Matèries:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
Accés en línia:	http://hdl.handle.net/10361/23536

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