Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiska uppgifter
Huvudupphovsman:	Fahad, Shafayet Ullah
Övriga upphovsmän:	Islam, Md Shamimul
Materialtyp:	Internship report
Språk:	English
Publicerad:	BRAC University 2024
Ämnen:	Fashion upcycling Brand equity Aarong Fashion e-commerce Chief-branding officer Sustainability Branding (Marketing) Brand name products > Management Electronic commerce
Länkar:	http://hdl.handle.net/10361/23116

http://hdl.handle.net/10361/23116

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