Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Библиографические подробности
Главный автор: Fahad, Shafayet Ullah
Другие авторы: Islam, Md Shamimul
Формат: Internship report
Язык:English
Опубликовано: BRAC University 2024
Предметы:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
Online-ссылка:http://hdl.handle.net/10361/23116

Internet

http://hdl.handle.net/10361/23116

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