Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Opis bibliograficzny
1. autor: Fahad, Shafayet Ullah
Kolejni autorzy: Islam, Md Shamimul
Format: Internship report
Język:English
Wydane: BRAC University 2024
Hasła przedmiotowe:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
Dostęp online:http://hdl.handle.net/10361/23116

Internet

http://hdl.handle.net/10361/23116

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