Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografische gegevens
Hoofdauteur: Fahad, Shafayet Ullah
Andere auteurs: Islam, Md Shamimul
Formaat: Internship report
Taal:English
Gepubliceerd in: BRAC University 2024
Onderwerpen:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
Online toegang:http://hdl.handle.net/10361/23116

Internet

http://hdl.handle.net/10361/23116

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