Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Dettagli Bibliografici
Autore principale: Fahad, Shafayet Ullah
Altri autori: Islam, Md Shamimul
Natura: Internship report
Lingua:English
Pubblicazione: BRAC University 2024
Soggetti:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
Accesso online:http://hdl.handle.net/10361/23116

Accesso online

http://hdl.handle.net/10361/23116

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