Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

מידע ביבליוגרפי
מחבר ראשי: Fahad, Shafayet Ullah
מחברים אחרים: Islam, Md Shamimul
פורמט: Internship report
שפה:English
יצא לאור: BRAC University 2024
נושאים:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
גישה מקוונת:http://hdl.handle.net/10361/23116

אינטרנט

http://hdl.handle.net/10361/23116

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