Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Fahad, Shafayet Ullah
Rannpháirtithe: Islam, Md Shamimul
Formáid: Internship report
Teanga:English
Foilsithe / Cruthaithe: BRAC University 2024
Ábhair:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
Rochtain ar líne:http://hdl.handle.net/10361/23116

Ar líne

http://hdl.handle.net/10361/23116

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