Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Détails bibliographiques
Auteur principal: Fahad, Shafayet Ullah
Autres auteurs: Islam, Md Shamimul
Format: Internship report
Langue:English
Publié: BRAC University 2024
Sujets:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
Accès en ligne:http://hdl.handle.net/10361/23116

Internet

http://hdl.handle.net/10361/23116

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