Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiset tiedot
Päätekijä: Fahad, Shafayet Ullah
Muut tekijät: Islam, Md Shamimul
Aineistotyyppi: Internship report
Kieli:English
Julkaistu: BRAC University 2024
Aiheet:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
Linkit:http://hdl.handle.net/10361/23116

Internet

http://hdl.handle.net/10361/23116

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