Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Xehetasun bibliografikoak
Egile nagusia: Fahad, Shafayet Ullah
Beste egile batzuk: Islam, Md Shamimul
Formatua: Internship report
Hizkuntza:English
Argitaratua: BRAC University 2024
Gaiak:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
Sarrera elektronikoa:http://hdl.handle.net/10361/23116

Internet

http://hdl.handle.net/10361/23116

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