Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Detalles Bibliográficos
Autor principal:	Fahad, Shafayet Ullah
Otros Autores:	Islam, Md Shamimul
Formato:	Internship report
Lenguaje:	English
Publicado:	BRAC University 2024
Materias:	Fashion upcycling Brand equity Aarong Fashion e-commerce Chief-branding officer Sustainability Branding (Marketing) Brand name products > Management Electronic commerce
Acceso en línea:	http://hdl.handle.net/10361/23116

http://hdl.handle.net/10361/23116

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