Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Manylion Llyfryddiaeth
Prif Awdur: Fahad, Shafayet Ullah
Awduron Eraill: Islam, Md Shamimul
Fformat: Internship report
Iaith:English
Cyhoeddwyd: BRAC University 2024
Pynciau:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
Mynediad Ar-lein:http://hdl.handle.net/10361/23116

Rhyngrwyd

http://hdl.handle.net/10361/23116

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