Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

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Hlavní autor:	Fahad, Shafayet Ullah
Další autoři:	Islam, Md Shamimul
Médium:	Internship report
Jazyk:	English
Vydáno:	BRAC University 2024
Témata:	Fashion upcycling Brand equity Aarong Fashion e-commerce Chief-branding officer Sustainability Branding (Marketing) Brand name products > Management Electronic commerce
On-line přístup:	http://hdl.handle.net/10361/23116

http://hdl.handle.net/10361/23116

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