Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Dades bibliogràfiques
Autor principal: Fahad, Shafayet Ullah
Altres autors: Islam, Md Shamimul
Format: Internship report
Idioma:English
Publicat: BRAC University 2024
Matèries:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
Accés en línia:http://hdl.handle.net/10361/23116

Internet

http://hdl.handle.net/10361/23116

Ítems similars