Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Detaylı Bibliyografya
Yazar:	Fahad, Shafayet Ullah
Diğer Yazarlar:	Islam, Md Shamimul
Materyal Türü:	Internship report
Dil:	English
Baskı/Yayın Bilgisi:	BRAC University 2024
Konular:	Fashion upcycling Brand equity Aarong Fashion e-commerce Chief-branding officer Sustainability Branding (Marketing) Brand name products > Management Electronic commerce
Online Erişim:	http://hdl.handle.net/10361/23116

Benzer Materyaller

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
Yazar:: Bhuiyan, Rafiur Rahman
Baskı/Yayın Bilgisi: (2019)

Corporate branding : concept and cases\
Baskı/Yayın Bilgisi: (2005)

Brands and firebrands : insights from experts /
Baskı/Yayın Bilgisi: (2003)

Strategic brand management : building, measuring, and managing brand equity /
Yazar:: Keller, Kevin Lane, 1956-
Baskı/Yayın Bilgisi: (2003)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
Yazar:: Keya, Kaniz Fatema
Baskı/Yayın Bilgisi: (2024)

Strategic brand management : creating and sustaining brand equity long term /
Yazar:: Kapferer, Jean-Noël
Baskı/Yayın Bilgisi: (1997)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
Yazar:: Rakibuzzaman, Md.
Baskı/Yayın Bilgisi: (2019)

A deep dive into the branding strategies of Daraz Bangladesh Limited
Yazar:: Zaman, A K M Naeem
Baskı/Yayın Bilgisi: (2019)

Services marketing and branding strategies of Englishplz Limited
Yazar:: Morshed, Zarif
Baskı/Yayın Bilgisi: (2024)

Branding and communication mix of Transcom Beverages Ltd
Yazar:: Arefin, Sajid
Baskı/Yayın Bilgisi: (2024)

Engaging people with employer branding at BRAC-Aarong
Yazar:: Eiaz-Ur-Rahman, A. F. M.
Baskı/Yayın Bilgisi: (2024)

Factors generated via experiential marketing and itseffect on building brand equity
Yazar:: Al Noor, Md. Dayan
Baskı/Yayın Bilgisi: (2019)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Baskı/Yayın Bilgisi: (2005)

The new strategic brand management : advanced insights and strategic thinking /
Yazar:: Kapferer, Jean-Noël
Baskı/Yayın Bilgisi: (2012)

How branding is changing the landscape of IPDC Finance Limited
Yazar:: Rodrigues, Melissa Maria
Baskı/Yayın Bilgisi: (2022)

Brand awareness and brand perception of ‘Mr. Cookie’
Yazar:: Pranto, Mehbub Hossain
Baskı/Yayın Bilgisi: (2019)

The fashion book.
Baskı/Yayın Bilgisi: (1998)

Fashion sketchbook /
Yazar:: Abling, Bina
Baskı/Yayın Bilgisi: (2004)

Global brand power : leveraging branding for long-term growth /
Yazar:: Kahn, Barbara E.
Baskı/Yayın Bilgisi: (2013)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
Yazar:: Neehal, Saber Hossain
Baskı/Yayın Bilgisi: (2024)

Employer branding of Robi Axiata Limited
Yazar:: Fayem, Naimul Hasan
Baskı/Yayın Bilgisi: (2014)

Building brand equity of Khulna Titans through digital marketing
Yazar:: Chowdhury, Muktadir Mamun
Baskı/Yayın Bilgisi: (2018)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
Yazar:: Islam, Aminul
Baskı/Yayın Bilgisi: (2023)

Rizvi Fashions Ltd.
Yazar:: Hossain, Md. Kamal
Baskı/Yayın Bilgisi: (2022)

Strategic brand management : building, measuring, and managing brand equity /
Yazar:: Keller, Kevin Lane, 1956-
Baskı/Yayın Bilgisi: (2015)

Brand activation in below the line marketing
Yazar:: Sutirtha, Shafiqul Islam
Baskı/Yayın Bilgisi: (2013)

Employer branding of Daraz Bangladesh Ltd.
Yazar:: Chowdhury, Sreejon
Baskı/Yayın Bilgisi: (2021)

Re-branding of a corporate brand: A case on Meghna Group of Industries
Yazar:: Hossain, Md. Mazid
Baskı/Yayın Bilgisi: (2021)

Marketing and Brand Communication of SEBL | DX Group
Yazar:: Bin Azad, Kazi Zonaid
Baskı/Yayın Bilgisi: (2023)

The Fairchild dictionary of fashion /
Yazar:: Calasibetta, Charlotte Mankey
Baskı/Yayın Bilgisi: (2003)

Branding across borders : a guide to global brand marketing /
Yazar:: Gregory, James R.
Baskı/Yayın Bilgisi: (2002)

Consumer’s brand switching tendency inside telecommunication industry
Yazar:: Adila, Fariha Noor
Baskı/Yayın Bilgisi: (2024)

Recruitment process of Shade Fashion Ltd.
Yazar:: Suraya Binte Mahbub
Baskı/Yayın Bilgisi: (2016)

Branding practices conducted by Youngbangla
Yazar:: Gomes, Randy Godfrey
Baskı/Yayın Bilgisi: (2017)

Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment
Yazar:: Khan, Ananna Rahman
Baskı/Yayın Bilgisi: (2024)

An effective approach to launching a brand in Bangladesh
Yazar:: Quader, Fahim
Baskı/Yayın Bilgisi: (2020)

The relation between brand awareness and repeat purchase
Yazar:: Zaman, Anis Uz
Baskı/Yayın Bilgisi: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
Yazar:: Ashraf, Zayed
Baskı/Yayın Bilgisi: (2024)

Fashion design drawing course : principles, practice, and techniques : the ultimate guide for the aspiring fashion artist /
Yazar:: Tatham, Caroline
Baskı/Yayın Bilgisi: (2003)

The effect of advertising awareness on brand equity in social media
Yazar:: Jabin, Siddiqua Mahe
Baskı/Yayın Bilgisi: (2022)