Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

ग्रंथसूची विवरण
मुख्य लेखक:	Fahad, Shafayet Ullah
अन्य लेखक:	Islam, Md Shamimul
स्वरूप:	Internship report
भाषा:	English
प्रकाशित:	BRAC University 2024
विषय:	Fashion upcycling Brand equity Aarong Fashion e-commerce Chief-branding officer Sustainability Branding (Marketing) Brand name products > Management Electronic commerce
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/23116

समान संसाधन

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
द्वारा: Bhuiyan, Rafiur Rahman
प्रकाशित: (2019)

Corporate branding : concept and cases\
प्रकाशित: (2005)

Brands and firebrands : insights from experts /
प्रकाशित: (2003)

Strategic brand management : building, measuring, and managing brand equity /
द्वारा: Keller, Kevin Lane, 1956-
प्रकाशित: (2003)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
द्वारा: Keya, Kaniz Fatema
प्रकाशित: (2024)

Strategic brand management : creating and sustaining brand equity long term /
द्वारा: Kapferer, Jean-Noël
प्रकाशित: (1997)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)

A deep dive into the branding strategies of Daraz Bangladesh Limited
द्वारा: Zaman, A K M Naeem
प्रकाशित: (2019)

Services marketing and branding strategies of Englishplz Limited
द्वारा: Morshed, Zarif
प्रकाशित: (2024)

Branding and communication mix of Transcom Beverages Ltd
द्वारा: Arefin, Sajid
प्रकाशित: (2024)

Engaging people with employer branding at BRAC-Aarong
द्वारा: Eiaz-Ur-Rahman, A. F. M.
प्रकाशित: (2024)

Factors generated via experiential marketing and itseffect on building brand equity
द्वारा: Al Noor, Md. Dayan
प्रकाशित: (2019)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
प्रकाशित: (2005)

The new strategic brand management : advanced insights and strategic thinking /
द्वारा: Kapferer, Jean-Noël
प्रकाशित: (2012)

How branding is changing the landscape of IPDC Finance Limited
द्वारा: Rodrigues, Melissa Maria
प्रकाशित: (2022)

Brand awareness and brand perception of ‘Mr. Cookie’
द्वारा: Pranto, Mehbub Hossain
प्रकाशित: (2019)

The fashion book.
प्रकाशित: (1998)

Fashion sketchbook /
द्वारा: Abling, Bina
प्रकाशित: (2004)

Global brand power : leveraging branding for long-term growth /
द्वारा: Kahn, Barbara E.
प्रकाशित: (2013)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
द्वारा: Neehal, Saber Hossain
प्रकाशित: (2024)

Employer branding of Robi Axiata Limited
द्वारा: Fayem, Naimul Hasan
प्रकाशित: (2014)

Building brand equity of Khulna Titans through digital marketing
द्वारा: Chowdhury, Muktadir Mamun
प्रकाशित: (2018)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
द्वारा: Islam, Aminul
प्रकाशित: (2023)

Rizvi Fashions Ltd.
द्वारा: Hossain, Md. Kamal
प्रकाशित: (2022)

Strategic brand management : building, measuring, and managing brand equity /
द्वारा: Keller, Kevin Lane, 1956-
प्रकाशित: (2015)

Brand activation in below the line marketing
द्वारा: Sutirtha, Shafiqul Islam
प्रकाशित: (2013)

Employer branding of Daraz Bangladesh Ltd.
द्वारा: Chowdhury, Sreejon
प्रकाशित: (2021)

Re-branding of a corporate brand: A case on Meghna Group of Industries
द्वारा: Hossain, Md. Mazid
प्रकाशित: (2021)

Marketing and Brand Communication of SEBL | DX Group
द्वारा: Bin Azad, Kazi Zonaid
प्रकाशित: (2023)

The Fairchild dictionary of fashion /
द्वारा: Calasibetta, Charlotte Mankey
प्रकाशित: (2003)

Branding across borders : a guide to global brand marketing /
द्वारा: Gregory, James R.
प्रकाशित: (2002)

Consumer’s brand switching tendency inside telecommunication industry
द्वारा: Adila, Fariha Noor
प्रकाशित: (2024)

Recruitment process of Shade Fashion Ltd.
द्वारा: Suraya Binte Mahbub
प्रकाशित: (2016)

Branding practices conducted by Youngbangla
द्वारा: Gomes, Randy Godfrey
प्रकाशित: (2017)

Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment
द्वारा: Khan, Ananna Rahman
प्रकाशित: (2024)

An effective approach to launching a brand in Bangladesh
द्वारा: Quader, Fahim
प्रकाशित: (2020)

The relation between brand awareness and repeat purchase
द्वारा: Zaman, Anis Uz
प्रकाशित: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
द्वारा: Ashraf, Zayed
प्रकाशित: (2024)

Fashion design drawing course : principles, practice, and techniques : the ultimate guide for the aspiring fashion artist /
द्वारा: Tatham, Caroline
प्रकाशित: (2003)

The effect of advertising awareness on brand equity in social media
द्वारा: Jabin, Siddiqua Mahe
प्रकाशित: (2022)