Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Fahad, Shafayet Ullah
Rannpháirtithe:	Islam, Md Shamimul
Formáid:	Internship report
Teanga:	English
Foilsithe / Cruthaithe:	BRAC University 2024
Ábhair:	Fashion upcycling Brand equity Aarong Fashion e-commerce Chief-branding officer Sustainability Branding (Marketing) Brand name products > Management Electronic commerce
Rochtain ar líne:	http://hdl.handle.net/10361/23116

Míreanna comhchosúla

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
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Corporate branding : concept and cases\
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Brands and firebrands : insights from experts /
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Building brand equity and effectiveness of distribution channel of ACI Pure Salt
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Strategic brand management : creating and sustaining brand equity long term /
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Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
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A deep dive into the branding strategies of Daraz Bangladesh Limited
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Services marketing and branding strategies of Englishplz Limited
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Branding and communication mix of Transcom Beverages Ltd
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Engaging people with employer branding at BRAC-Aarong
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Factors generated via experiential marketing and itseffect on building brand equity
de réir: Al Noor, Md. Dayan
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Kellogg on branding : the marketing faculty of the Kellogg School of Management /
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The new strategic brand management : advanced insights and strategic thinking /
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How branding is changing the landscape of IPDC Finance Limited
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Brand awareness and brand perception of ‘Mr. Cookie’
de réir: Pranto, Mehbub Hossain
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The fashion book.
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Fashion sketchbook /
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Global brand power : leveraging branding for long-term growth /
de réir: Kahn, Barbara E.
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Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
de réir: Neehal, Saber Hossain
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Employer branding of Robi Axiata Limited
de réir: Fayem, Naimul Hasan
Foilsithe / Cruthaithe: (2014)

Building brand equity of Khulna Titans through digital marketing
de réir: Chowdhury, Muktadir Mamun
Foilsithe / Cruthaithe: (2018)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
de réir: Islam, Aminul
Foilsithe / Cruthaithe: (2023)

Rizvi Fashions Ltd.
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Brand activation in below the line marketing
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Employer branding of Daraz Bangladesh Ltd.
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Re-branding of a corporate brand: A case on Meghna Group of Industries
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The Fairchild dictionary of fashion /
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Branding across borders : a guide to global brand marketing /
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Consumer’s brand switching tendency inside telecommunication industry
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Recruitment process of Shade Fashion Ltd.
de réir: Suraya Binte Mahbub
Foilsithe / Cruthaithe: (2016)

Branding practices conducted by Youngbangla
de réir: Gomes, Randy Godfrey
Foilsithe / Cruthaithe: (2017)

Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment
de réir: Khan, Ananna Rahman
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An effective approach to launching a brand in Bangladesh
de réir: Quader, Fahim
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The relation between brand awareness and repeat purchase
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Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
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Fashion design drawing course : principles, practice, and techniques : the ultimate guide for the aspiring fashion artist /
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The effect of advertising awareness on brand equity in social media
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