Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiske detaljer
Hovedforfatter:	Fahad, Shafayet Ullah
Andre forfattere:	Islam, Md Shamimul
Format:	Internship report
Sprog:	English
Udgivet:	BRAC University 2024
Fag:	Fashion upcycling Brand equity Aarong Fashion e-commerce Chief-branding officer Sustainability Branding (Marketing) Brand name products > Management Electronic commerce
Online adgang:	http://hdl.handle.net/10361/23116

Lignende værker

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
af: Bhuiyan, Rafiur Rahman
Udgivet: (2019)

Corporate branding : concept and cases\
Udgivet: (2005)

Brands and firebrands : insights from experts /
Udgivet: (2003)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2003)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
af: Keya, Kaniz Fatema
Udgivet: (2024)

Strategic brand management : creating and sustaining brand equity long term /
af: Kapferer, Jean-Noël
Udgivet: (1997)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

A deep dive into the branding strategies of Daraz Bangladesh Limited
af: Zaman, A K M Naeem
Udgivet: (2019)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

Engaging people with employer branding at BRAC-Aarong
af: Eiaz-Ur-Rahman, A. F. M.
Udgivet: (2024)

Factors generated via experiential marketing and itseffect on building brand equity
af: Al Noor, Md. Dayan
Udgivet: (2019)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Udgivet: (2005)

The new strategic brand management : advanced insights and strategic thinking /
af: Kapferer, Jean-Noël
Udgivet: (2012)

How branding is changing the landscape of IPDC Finance Limited
af: Rodrigues, Melissa Maria
Udgivet: (2022)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

The fashion book.
Udgivet: (1998)

Fashion sketchbook /
af: Abling, Bina
Udgivet: (2004)

Global brand power : leveraging branding for long-term growth /
af: Kahn, Barbara E.
Udgivet: (2013)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Employer branding of Robi Axiata Limited
af: Fayem, Naimul Hasan
Udgivet: (2014)

Building brand equity of Khulna Titans through digital marketing
af: Chowdhury, Muktadir Mamun
Udgivet: (2018)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
af: Islam, Aminul
Udgivet: (2023)

Rizvi Fashions Ltd.
af: Hossain, Md. Kamal
Udgivet: (2022)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2015)

Brand activation in below the line marketing
af: Sutirtha, Shafiqul Islam
Udgivet: (2013)

Employer branding of Daraz Bangladesh Ltd.
af: Chowdhury, Sreejon
Udgivet: (2021)

Re-branding of a corporate brand: A case on Meghna Group of Industries
af: Hossain, Md. Mazid
Udgivet: (2021)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

The Fairchild dictionary of fashion /
af: Calasibetta, Charlotte Mankey
Udgivet: (2003)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

Consumer’s brand switching tendency inside telecommunication industry
af: Adila, Fariha Noor
Udgivet: (2024)

Recruitment process of Shade Fashion Ltd.
af: Suraya Binte Mahbub
Udgivet: (2016)

Branding practices conducted by Youngbangla
af: Gomes, Randy Godfrey
Udgivet: (2017)

Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment
af: Khan, Ananna Rahman
Udgivet: (2024)

An effective approach to launching a brand in Bangladesh
af: Quader, Fahim
Udgivet: (2020)

The relation between brand awareness and repeat purchase
af: Zaman, Anis Uz
Udgivet: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
af: Ashraf, Zayed
Udgivet: (2024)

Fashion design drawing course : principles, practice, and techniques : the ultimate guide for the aspiring fashion artist /
af: Tatham, Caroline
Udgivet: (2003)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)