Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Manylion Llyfryddiaeth
Prif Awdur:	Fahad, Shafayet Ullah
Awduron Eraill:	Islam, Md Shamimul
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	BRAC University 2024
Pynciau:	Fashion upcycling Brand equity Aarong Fashion e-commerce Chief-branding officer Sustainability Branding (Marketing) Brand name products > Management Electronic commerce
Mynediad Ar-lein:	http://hdl.handle.net/10361/23116

Eitemau Tebyg

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
gan: Bhuiyan, Rafiur Rahman
Cyhoeddwyd: (2019)

Corporate branding : concept and cases\
Cyhoeddwyd: (2005)

Brands and firebrands : insights from experts /
Cyhoeddwyd: (2003)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2003)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
gan: Keya, Kaniz Fatema
Cyhoeddwyd: (2024)

Strategic brand management : creating and sustaining brand equity long term /
gan: Kapferer, Jean-Noël
Cyhoeddwyd: (1997)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)

A deep dive into the branding strategies of Daraz Bangladesh Limited
gan: Zaman, A K M Naeem
Cyhoeddwyd: (2019)

Services marketing and branding strategies of Englishplz Limited
gan: Morshed, Zarif
Cyhoeddwyd: (2024)

Branding and communication mix of Transcom Beverages Ltd
gan: Arefin, Sajid
Cyhoeddwyd: (2024)

Engaging people with employer branding at BRAC-Aarong
gan: Eiaz-Ur-Rahman, A. F. M.
Cyhoeddwyd: (2024)

Factors generated via experiential marketing and itseffect on building brand equity
gan: Al Noor, Md. Dayan
Cyhoeddwyd: (2019)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Cyhoeddwyd: (2005)

The new strategic brand management : advanced insights and strategic thinking /
gan: Kapferer, Jean-Noël
Cyhoeddwyd: (2012)

How branding is changing the landscape of IPDC Finance Limited
gan: Rodrigues, Melissa Maria
Cyhoeddwyd: (2022)

Brand awareness and brand perception of ‘Mr. Cookie’
gan: Pranto, Mehbub Hossain
Cyhoeddwyd: (2019)

The fashion book.
Cyhoeddwyd: (1998)

Fashion sketchbook /
gan: Abling, Bina
Cyhoeddwyd: (2004)

Global brand power : leveraging branding for long-term growth /
gan: Kahn, Barbara E.
Cyhoeddwyd: (2013)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
gan: Neehal, Saber Hossain
Cyhoeddwyd: (2024)

Employer branding of Robi Axiata Limited
gan: Fayem, Naimul Hasan
Cyhoeddwyd: (2014)

Building brand equity of Khulna Titans through digital marketing
gan: Chowdhury, Muktadir Mamun
Cyhoeddwyd: (2018)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
gan: Islam, Aminul
Cyhoeddwyd: (2023)

Rizvi Fashions Ltd.
gan: Hossain, Md. Kamal
Cyhoeddwyd: (2022)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2015)

Brand activation in below the line marketing
gan: Sutirtha, Shafiqul Islam
Cyhoeddwyd: (2013)

Employer branding of Daraz Bangladesh Ltd.
gan: Chowdhury, Sreejon
Cyhoeddwyd: (2021)

Re-branding of a corporate brand: A case on Meghna Group of Industries
gan: Hossain, Md. Mazid
Cyhoeddwyd: (2021)

Marketing and Brand Communication of SEBL | DX Group
gan: Bin Azad, Kazi Zonaid
Cyhoeddwyd: (2023)

The Fairchild dictionary of fashion /
gan: Calasibetta, Charlotte Mankey
Cyhoeddwyd: (2003)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2002)

Consumer’s brand switching tendency inside telecommunication industry
gan: Adila, Fariha Noor
Cyhoeddwyd: (2024)

Recruitment process of Shade Fashion Ltd.
gan: Suraya Binte Mahbub
Cyhoeddwyd: (2016)

Branding practices conducted by Youngbangla
gan: Gomes, Randy Godfrey
Cyhoeddwyd: (2017)

Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment
gan: Khan, Ananna Rahman
Cyhoeddwyd: (2024)

An effective approach to launching a brand in Bangladesh
gan: Quader, Fahim
Cyhoeddwyd: (2020)

The relation between brand awareness and repeat purchase
gan: Zaman, Anis Uz
Cyhoeddwyd: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
gan: Ashraf, Zayed
Cyhoeddwyd: (2024)

Fashion design drawing course : principles, practice, and techniques : the ultimate guide for the aspiring fashion artist /
gan: Tatham, Caroline
Cyhoeddwyd: (2003)

The effect of advertising awareness on brand equity in social media
gan: Jabin, Siddiqua Mahe
Cyhoeddwyd: (2022)