Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografske podrobnosti
Glavni avtor:	Fahad, Shafayet Ullah
Drugi avtorji:	Islam, Md Shamimul
Format:	Internship report
Jezik:	English
Izdano:	BRAC University 2024
Teme:	Fashion upcycling Brand equity Aarong Fashion e-commerce Chief-branding officer Sustainability Branding (Marketing) Brand name products > Management Electronic commerce
Online dostop:	http://hdl.handle.net/10361/23116

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