Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Chi tiết về thư mục
Tác giả chính: Fahad, Shafayet Ullah
Tác giả khác: Islam, Md Shamimul
Định dạng: Internship report
Ngôn ngữ:English
Được phát hành: BRAC University 2024
Những chủ đề:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
Truy cập trực tuyến:http://hdl.handle.net/10361/23116

Internet

http://hdl.handle.net/10361/23116

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