Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliographische Detailangaben
1. Verfasser:	Fahad, Shafayet Ullah
Weitere Verfasser:	Islam, Md Shamimul
Format:	Internship report
Sprache:	English
Veröffentlicht:	BRAC University 2024
Schlagworte:	Fashion upcycling Brand equity Aarong Fashion e-commerce Chief-branding officer Sustainability Branding (Marketing) Brand name products > Management Electronic commerce
Online Zugang:	http://hdl.handle.net/10361/23116

Beschreibung
Zusammenfassung:	This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

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