Fahad, S. U., & Islam, M. S. (2024). Sustainable fashion for Aarong: The impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity. BRAC University.

Fahad, Shafayet Ullah, and Md Shamimul Islam. Sustainable Fashion for Aarong: The Impact of Fashion Upcycling, Chief Branding Officer & Fashion E-commerce Experience on the Bangladeshi Consumers’ Brand Equity. BRAC University, 2024.

Fahad, Shafayet Ullah, and Md Shamimul Islam. Sustainable Fashion for Aarong: The Impact of Fashion Upcycling, Chief Branding Officer & Fashion E-commerce Experience on the Bangladeshi Consumers’ Brand Equity. BRAC University, 2024.