A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiska uppgifter
Huvudupphovsman: Chowdhury, Azmain Faek
Övriga upphovsmän: Enam, Fabiha
Materialtyp: Internship report
Språk:English
Publicerad: BRAC University 2024
Ämnen:
Market entry strategy
Cultural influence
Pharmaceutical industry
Marketing mix
Incentive
Communication in marketing
Market surveys
Sales management
Länkar:http://hdl.handle.net/10361/23035

Internet

http://hdl.handle.net/10361/23035

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