A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografske podrobnosti
Glavni avtor: Chowdhury, Azmain Faek
Drugi avtorji: Enam, Fabiha
Format: Internship report
Jezik:English
Izdano: BRAC University 2024
Teme:
Online dostop:http://hdl.handle.net/10361/23035