A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Detalhes bibliográficos
Autor principal: Chowdhury, Azmain Faek
Outros Autores: Enam, Fabiha
Formato: Internship report
Idioma:English
Publicado em: BRAC University 2024
Assuntos:
Market entry strategy
Cultural influence
Pharmaceutical industry
Marketing mix
Incentive
Communication in marketing
Market surveys
Sales management
Acesso em linha:http://hdl.handle.net/10361/23035

Internet

http://hdl.handle.net/10361/23035

Registos relacionados