A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Dettagli Bibliografici
Autore principale: Chowdhury, Azmain Faek
Altri autori: Enam, Fabiha
Natura: Internship report
Lingua:English
Pubblicazione: BRAC University 2024
Soggetti:
Market entry strategy
Cultural influence
Pharmaceutical industry
Marketing mix
Incentive
Communication in marketing
Market surveys
Sales management
Accesso online:http://hdl.handle.net/10361/23035

Accesso online

http://hdl.handle.net/10361/23035

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