A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

מידע ביבליוגרפי
מחבר ראשי:	Chowdhury, Azmain Faek
מחברים אחרים:	Enam, Fabiha
פורמט:	Internship report
שפה:	English
יצא לאור:	BRAC University 2024
נושאים:	Market entry strategy Cultural influence Pharmaceutical industry Marketing mix Incentive Communication in marketing Market surveys Sales management
גישה מקוונת:	http://hdl.handle.net/10361/23035

http://hdl.handle.net/10361/23035

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