A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliographic Details
Main Author: Chowdhury, Azmain Faek
Other Authors: Enam, Fabiha
Format: Internship report
Language:English
Published: BRAC University 2024
Subjects:
Market entry strategy
Cultural influence
Pharmaceutical industry
Marketing mix
Incentive
Communication in marketing
Market surveys
Sales management
Online Access:http://hdl.handle.net/10361/23035

Internet

http://hdl.handle.net/10361/23035

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