A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Dades bibliogràfiques
Autor principal: Chowdhury, Azmain Faek
Altres autors: Enam, Fabiha
Format: Internship report
Idioma:English
Publicat: BRAC University 2024
Matèries:
Market entry strategy
Cultural influence
Pharmaceutical industry
Marketing mix
Incentive
Communication in marketing
Market surveys
Sales management
Accés en línia:http://hdl.handle.net/10361/23035

Internet

http://hdl.handle.net/10361/23035

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