A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiska uppgifter
Huvudupphovsman:	Chowdhury, Azmain Faek
Övriga upphovsmän:	Enam, Fabiha
Materialtyp:	Internship report
Språk:	English
Publicerad:	BRAC University 2024
Ämnen:	Market entry strategy Cultural influence Pharmaceutical industry Marketing mix Incentive Communication in marketing Market surveys Sales management
Länkar:	http://hdl.handle.net/10361/23035

Liknande verk

Using marketing mix to launch a new bike brand in the market
av: Ahmed, Jawad
Publicerad: (2019)

Overall marketing strategies of Daraz Bangladesh Ltd
av: Adnan, Kazi Md. Nafis
Publicerad: (2018)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
av: Saswatee, Reevu
Publicerad: (2024)

A report on analysis of sales & marketing strategies and activities adopted by Summit Communications Ltd
av: Istiaque, Arif
Publicerad: (2023)

Effectiveness of influencer marketing on Generation Z of Bangladesh
av: Tasfi, Rifa Tasfia
Publicerad: (2024)

Analysis of different marketing strategies adopted by a Startup under social engagement group
av: Mahdee, Md. Fuad Hassan
Publicerad: (2022)

The Beard Society of Bangladesh: how a local business sparked its way through the international borders
av: Shabaz, Syed Md.
Publicerad: (2022)

A comprehensive study on marketing plan of ISHO Limited
av: Akhtar, Meehda Luban
Publicerad: (2024)

Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD)
av: Abida, Dina
Publicerad: (2024)

Square Toiletries Ltd: Developing a marketing Strategy and Reaching to Potential Customers of Sepnil
av: Islam, Farhan
Publicerad: (2022)

Improving trade sales performance of Asian Paints Bangladesh Limited – old Dhaka area
av: Das, Dibakar
Publicerad: (2024)

Marketing strategies and communications management at Amari Dhaka
av: Karmoker, Maryan
Publicerad: (2020)

Consumer acceptance of culinary products with the aid of sales promotion
av: Fuad, Omar Farhan
Publicerad: (2022)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
av: Rahman, Mahamudur
Publicerad: (2020)

Marketing strategies of Aarong based on different target market
av: Rusab, Habib Muhammad
Publicerad: (2021)

Analysis on sales and marketing activities of Techson Valley Limited
av: Debanth, Pooja
Publicerad: (2021)

Operations and marketing campaigning strategies
av: Molla, Tashfick Ahmed
Publicerad: (2018)

Sales methods & credit collection policy of Rangs Motors Limited
av: Shakil, Shoaib Iftekhar
Publicerad: (2022)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
av: Neehal, Saber Hossain
Publicerad: (2024)

Investigating the marketing and sales strategies of Concord Entertainment Co. Ltd
av: Adnan, Kazi Md. Nafis
Publicerad: (2024)

Importance of lead generation in sales and marketing
av: Noushin, Anika
Publicerad: (2019)

Exploring through the digital edge: application of present-day tactics in modernized marketing digitally by CSR Axis Limited
av: Ahmed, Ehsan
Publicerad: (2024)

Analytics of Binge and their marketing strategies
av: Khan, Sakib Anjum
Publicerad: (2022)

Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd
av: Zaman, Shejuti
Publicerad: (2019)

Sales and marketing strategies of Ahmed Food Products (Pvt) Ltd
av: Khan, Fabiha Tabassum
Publicerad: (2023)

How Small Businesses are changing their Traditional Marketing Strategy with Digital marketing provided by TEN’s 360?
av: Ove, Riaz Uddin
Publicerad: (2023)

Waste management in Dhaka City-A theoretical marketing model
av: Chowdhury, Tamzid Ahmed, et al.
Publicerad: (2010)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
av: Nidhi, Syeda Nusrat Taznin
Publicerad: (2022)

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
av: Niloy, Abid Hasan
Publicerad: (2024)

Marketing Strategy of an event management firm- a case study done on I-Alo events and marketing Ltd
av: Porshi, Mehjabin
Publicerad: (2018)

Marketing strategy of CEMS Global Bangladesh
av: Tinni, Musfikatul Jannat
Publicerad: (2023)

Service marketing of Field Information Solution Limited
av: Islam, Md. Mominul
Publicerad: (2023)

Overall marketing plan/activities/strategy of Support Group
av: Rahman, Mahfuzur
Publicerad: (2016)

Sales and marketing strategy implemented at Sigma Solutions
av: Shakil, Shahadat Hossain
Publicerad: (2024)

Online marketing strategies of Daraz Bangladesh
av: Faisal, Ahmad
Publicerad: (2019)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
av: Bhuiyan, A.K.M. Akibuzzaman
Publicerad: (2023)

Critical evaluation of marketing strategy Of DOM-INNO group of company ltd.
av: Alam, Kazi Samiul
Publicerad: (2024)

Marketing strategy of NESCAFÉ Alegria 510
av: Salam, Naeem Md. Khairus
Publicerad: (2017)

Doctors’ perception of the promotional strategies of Square Pharmaceuticals Limited
av: Shadman, Shadab
Publicerad: (2024)

Guerilla marketing in BD: Functionality & challenges
av: Fuad, Izaz Ahmed
Publicerad: (2024)