A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiske detaljer
Hovedforfatter:	Chowdhury, Azmain Faek
Andre forfattere:	Enam, Fabiha
Format:	Internship report
Sprog:	English
Udgivet:	BRAC University 2024
Fag:	Market entry strategy Cultural influence Pharmaceutical industry Marketing mix Incentive Communication in marketing Market surveys Sales management
Online adgang:	http://hdl.handle.net/10361/23035

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