A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Aineistotyyppi: | Internship report |
| Kieli: | English |
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BRAC University
2024
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| Linkit: | http://hdl.handle.net/10361/23035 |
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10361-23035 |
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10361-230352024-06-02T03:35:46Z A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd. Chowdhury, Azmain Faek Enam, Fabiha Brac Business School, Brac University Market entry strategy Cultural influence Pharmaceutical industry Marketing mix Incentive Communication in marketing Market surveys Sales management This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 46). This internship report focuses on SQUARE Pharmaceuticals' strategy for entering the Kenyan market and the influence of culture on their marketing mix. The report consists of three chapters, starting with a description of the author's internship experience at SQUARE Pharmaceuticals Ltd. The second chapter provides background information on the company, including its history, vision, mission, departments, and products. The study also contains a SWOT analysis to assess the company's present market circumstances and strengths, weaknesses, opportunities, and threats in the pharmaceutical business, as well as a competitive analysis using Porter's Five model. The report also includes a survey to assess Square Pharmaceutical Ltd.'s international marketing efforts and the impact of cultural differences on the marketing mix in the Kenyan market. Finally, the report offers recommendations based on the survey results and competitive analysis to improve the company's performance in the future. Azmain Faek Chowdhury B. Business Administration 2024-05-30T10:48:22Z 2024-05-30T10:48:22Z ©2023 2023-04 Internship report ID 18304015 http://hdl.handle.net/10361/23035 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Market entry strategy Cultural influence Pharmaceutical industry Marketing mix Incentive Communication in marketing Market surveys Sales management |
| spellingShingle |
Market entry strategy Cultural influence Pharmaceutical industry Marketing mix Incentive Communication in marketing Market surveys Sales management Chowdhury, Azmain Faek A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd. |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Enam, Fabiha |
| author_facet |
Enam, Fabiha Chowdhury, Azmain Faek |
| format |
Internship report |
| author |
Chowdhury, Azmain Faek |
| author_sort |
Chowdhury, Azmain Faek |
| title |
A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd. |
| title_short |
A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd. |
| title_full |
A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd. |
| title_fullStr |
A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd. |
| title_full_unstemmed |
A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd. |
| title_sort |
study on market entry strategy and cultural influence on the marketing mix in kenya: a case of square pharmaceuticals ltd. |
| publisher |
BRAC University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23035 |
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AT chowdhuryazmainfaek astudyonmarketentrystrategyandculturalinfluenceonthemarketingmixinkenyaacaseofsquarepharmaceuticalsltd AT chowdhuryazmainfaek studyonmarketentrystrategyandculturalinfluenceonthemarketingmixinkenyaacaseofsquarepharmaceuticalsltd |
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