Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Chi tiết về thư mục
Tác giả chính: Mazumder, Avranil
Tác giả khác: Zaman, Raisa Tasneem
Định dạng: Internship report
Ngôn ngữ:English
Được phát hành: BRAC University 2024
Những chủ đề:
Customer engagement
Brand loyalty
Digital marketing
Outdoor branding
Internet marketing
Branding (Marketing)
Product management
Customer relations
Truy cập trực tuyến:http://hdl.handle.net/10361/23027

Internet

http://hdl.handle.net/10361/23027

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