Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Библиографические подробности
Главный автор: Mazumder, Avranil
Другие авторы: Zaman, Raisa Tasneem
Формат: Internship report
Язык:English
Опубликовано: BRAC University 2024
Предметы:
Customer engagement
Brand loyalty
Digital marketing
Outdoor branding
Internet marketing
Branding (Marketing)
Product management
Customer relations
Online-ссылка:http://hdl.handle.net/10361/23027

Internet

http://hdl.handle.net/10361/23027

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