Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografische gegevens
Hoofdauteur: Mazumder, Avranil
Andere auteurs: Zaman, Raisa Tasneem
Formaat: Internship report
Taal:English
Gepubliceerd in: BRAC University 2024
Onderwerpen:
Customer engagement
Brand loyalty
Digital marketing
Outdoor branding
Internet marketing
Branding (Marketing)
Product management
Customer relations
Online toegang:http://hdl.handle.net/10361/23027

Internet

http://hdl.handle.net/10361/23027

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