Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Détails bibliographiques
Auteur principal: Mazumder, Avranil
Autres auteurs: Zaman, Raisa Tasneem
Format: Internship report
Langue:English
Publié: BRAC University 2024
Sujets:
Customer engagement
Brand loyalty
Digital marketing
Outdoor branding
Internet marketing
Branding (Marketing)
Product management
Customer relations
Accès en ligne:http://hdl.handle.net/10361/23027

Internet

http://hdl.handle.net/10361/23027

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