Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiset tiedot
Päätekijä: Mazumder, Avranil
Muut tekijät: Zaman, Raisa Tasneem
Aineistotyyppi: Internship report
Kieli:English
Julkaistu: BRAC University 2024
Aiheet:
Customer engagement
Brand loyalty
Digital marketing
Outdoor branding
Internet marketing
Branding (Marketing)
Product management
Customer relations
Linkit:http://hdl.handle.net/10361/23027

Internet

http://hdl.handle.net/10361/23027

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