Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliographic Details
Main Author: Mazumder, Avranil
Other Authors: Zaman, Raisa Tasneem
Format: Internship report
Language:English
Published: BRAC University 2024
Subjects:
Customer engagement
Brand loyalty
Digital marketing
Outdoor branding
Internet marketing
Branding (Marketing)
Product management
Customer relations
Online Access:http://hdl.handle.net/10361/23027

Internet

http://hdl.handle.net/10361/23027

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