Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Format: | Internship report |
| Język: | English |
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BRAC University
2024
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| Dostęp online: | http://hdl.handle.net/10361/23027 |
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10361-23027 |
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10361-230272024-05-30T21:00:44Z Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty Mazumder, Avranil Zaman, Raisa Tasneem Brac Business School, Brac University Customer engagement Brand loyalty Digital marketing Outdoor branding Internet marketing Branding (Marketing) Product management Customer relations This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 35). This study aims to examine the marketing strategies utilized by BSRM, a significant steel producer in Bangladesh, and how they affect consumer engagement and brand loyalty. The paper looks at the current marketing tactics used by BSRM. The research's findings indicate that even though BSRM has significantly improved its marketing techniques, more can still be done. Strengthening BSRM's digital marketing initiatives is necessary, with an emphasis on producing interesting content that appeals to the target demographic. Additionally, BSRM needs to be more strategic with its outdoor branding initiatives, placing more emphasis on location choice and visibility. The SWOT and PESTLE analyses of BSRM are also included in the research, emphasizing the company's advantages, disadvantages, opportunities, and threats. According to the report, BSRM has a great brand reputation and a broad range of products, but it also faces difficulties like rising competition, difficult regulations, and environmental issues. This study's overall finding is that BSRM must strengthen its marketing procedures in order to increase consumer engagement and brand loyalty. As part of the report's suggestions, the marketing team should work better together to integrate their marketing strategies with those of product development, as well as improve their outdoor branding initiatives. Avranil Mazumder B. Business Administration 2024-05-30T06:41:39Z 2024-05-30T06:41:39Z ©2023 2023-05 Internship report ID 19304114 http://hdl.handle.net/10361/23027 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 35 pages application/pdf BRAC University |
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Brac University |
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Institutional Repository |
| language |
English |
| topic |
Customer engagement Brand loyalty Digital marketing Outdoor branding Internet marketing Branding (Marketing) Product management Customer relations |
| spellingShingle |
Customer engagement Brand loyalty Digital marketing Outdoor branding Internet marketing Branding (Marketing) Product management Customer relations Mazumder, Avranil Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Zaman, Raisa Tasneem |
| author_facet |
Zaman, Raisa Tasneem Mazumder, Avranil |
| format |
Internship report |
| author |
Mazumder, Avranil |
| author_sort |
Mazumder, Avranil |
| title |
Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty |
| title_short |
Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty |
| title_full |
Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty |
| title_fullStr |
Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty |
| title_full_unstemmed |
Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty |
| title_sort |
analyzing the marketing practices of bsrm in the a steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty |
| publisher |
BRAC University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23027 |
| work_keys_str_mv |
AT mazumderavranil analyzingthemarketingpracticesofbsrmintheasteelindustryastudyontheimpactofdigitalmarketingoncustomerengagementandbrandloyalty |
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1814307155428245504 |