Role of marketing department in developing sustainable long-term business relationships with clients

Role of marketing department in developing sustainable long-term business relationships with clients

This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2024.

Dettagli Bibliografici
Autore principale:	Rahman, Rubaiyat
Altri autori:	Rahman, Syed Mahbubur
Natura:	Internship report
Lingua:	English
Pubblicazione:	Brac University 2024
Soggetti:	Marketing Sustainable business relationship Marketing department Footwear marketing Brand value Relationship marketing > Management
Accesso online:	http://hdl.handle.net/10361/22919

Documenti analoghi

Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors.
Pubblicazione: (2000)

The impact of digital marketing in building customer relationship and brand promotion
di: Khan, Sanzeeda Islam
Pubblicazione: (2020)

Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
di: Aziz, Md. Tareque
Pubblicazione: (2016)

Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh
di: Mohtasin, Sadman
Pubblicazione: (2022)

The effects of digital marketing on customer relationships in Bangladesh
di: Ahmed, Ishtiaq
Pubblicazione: (2017)

Relationship quality in Bangladeshi retail industry
di: Aziz, Md. Tareque, et al.
Pubblicazione: (2016)

Permission marketing : turning strangers into friends, and friends into customers /
di: Godin, Seth
Pubblicazione: (1999)

Asiatic 360 and beyond
di: Anwar, Adiba
Pubblicazione: (2018)

Customer engagement process of X integrated marketing agency
di: Islam, Md. Mariful
Pubblicazione: (2024)

The role of client service officers at Brand Practitioners Bangladesh
di: Raisa, Khadiza Al Tahira Chowdhury
Pubblicazione: (2024)

Decision on location: real estate bata
di: Khan, Faiyaz Ahmed
Pubblicazione: (2022)

Evaluating the effect of cost related factors on relationship quality: An investigation of retailer-supplier relationship in Bangladesh
di: Tareque Aziz, Mohammed
Pubblicazione: (2016)

Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited
di: Islam, Md. Sazibul
Pubblicazione: (2017)

Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
di: Chowdhury, Ahnaf Monzoor
Pubblicazione: (2024)

The new marketing conversation : creating and strengthening relationships between buyers and sellers /
di: Stein, Donna Baier
Pubblicazione: (2005)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
di: Neehal, Saber Hossain
Pubblicazione: (2024)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
di: Rahman, Adrita
Pubblicazione: (2022)

Conducting IVR report in Banglalink to measure customer’s engagement towards this operator
di: Nowrin, Noshita
Pubblicazione: (2019)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
di: Aurin, Shenjuti Mahmud
Pubblicazione: (2022)

Branding and communication mix of Transcom Beverages Ltd
di: Arefin, Sajid
Pubblicazione: (2024)

Developing content strategy of Airtel across digital platforms
di: Jahan, Mashrufa
Pubblicazione: (2024)

GrabSoft’s client relationship management during Covid 19 crisis
di: Amin, Zahra Tayeba
Pubblicazione: (2024)

Marketing practice of the brand “Savlon”
di: Aric, MD. Samiul Hasan
Pubblicazione: (2023)

Factors generated via experiential marketing and itseffect on building brand equity
di: Al Noor, Md. Dayan
Pubblicazione: (2019)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
di: Khan, Zahidur Rahim
Pubblicazione: (2023)

Marketing and Brand Communication of SEBL | DX Group
di: Bin Azad, Kazi Zonaid
Pubblicazione: (2023)

Brand awareness and business development through digital marketing
di: Hossain, Md Amir
Pubblicazione: (2018)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
di: Khondokar, Golam Ishtiaq
Pubblicazione: (2017)

Impact of digital marketing on Nagad’s success
di: Jerin, Nowshin
Pubblicazione: (2023)

Impact of digital marketing on brand awareness
di: Haq, Navid Alvi
Pubblicazione: (2024)

An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO
di: Rahmatullah, Alisha
Pubblicazione: (2017)

Service marketing of Field Information Solution Limited
di: Islam, Md. Mominul
Pubblicazione: (2023)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
di: Ashraf, Zayed
Pubblicazione: (2024)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
di: Mahadi, Kazi Ahbab
Pubblicazione: (2022)

Correlation between sales and renovation of the stores
di: Mashia, Izma
Pubblicazione: (2019)

Cultural strategy : using innovative ideologies to build breakthrough brands /
di: Holt, Douglas B.
Pubblicazione: (2012)

In building strong customer relationship the importance of communication skills
di: Rafat, Md. Hasibul Islam
Pubblicazione: (2021)

Igloo: building long-term relationship through corporate sales
di: Rahman, Mahfuzur
Pubblicazione: (2017)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
di: Bhuiyan, A.K.M. Akibuzzaman
Pubblicazione: (2023)

Impact of digital marketing on brand awareness
di: Mahmud, Frahim
Pubblicazione: (2017)