Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2024.

Detalles Bibliográficos
Main Authors: Karmaker, Samanta, Oishi, Mst. Elma Fardouse, Qasem, Abrar, Sami, Shad Been Sharif
Outros autores: Noor, Jannatun
Formato: Thesis
Idioma:English
Publicado: Brac University 2024
Subjects:
Consumer purchase behavior
Digital payment apps
Human computer interaction
Machine learning
Marketing research
Digital media
Human-computer interaction
Consumers' preferences
Acceso en liña:http://hdl.handle.net/10361/22909

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