How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Format: | Internship report |
| Jezik: | English |
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Brac University
2024
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| Online dostop: | http://hdl.handle.net/10361/22679 |
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10361-226792024-04-25T21:01:12Z How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method Mahbuba, Tasneem Leung, Sau K Haque, Mahmudul Brac Business School, Brac University Nagad SWOT Business model canvas Branding--Marketing Customers perception This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship reports. Includes bibliographical references (page 24). This internship report deliberates on how within a very short period Nagad has successfully implemented all its marketing strategies to reach the right customers at the right time. It also covers the marketing tactics used by Nagad to promote its insurance products, including advertising, promotions, social media, and partnerships, and suggests new marketing ideas and strategies for Nagad to consider. It also focuses on the effectiveness of campaigns offered by Nagad with insurance companies to increase sales of the insurance companies and increase Nagad’s transactions. The report also states the chosen company’s competitor’s situation in the current market and gives a clear view of their strengths and weaknesses, also a part is indeed in the report where few suggestions for the company are illustrated considering the current situation it is in. And lastly, finding out the reasons why customers are willing to consider Nagad as their preferred payment partner rather than using the alternative MFS of the market. Tasneem Mahbuba B.BBA 2024-04-25T06:36:12Z 2024-04-25T06:36:12Z 2023 2023-01 Internship report ID 19104080 http://hdl.handle.net/10361/22679 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Nagad SWOT Business model canvas Branding--Marketing Customers perception |
| spellingShingle |
Nagad SWOT Business model canvas Branding--Marketing Customers perception Mahbuba, Tasneem How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Leung, Sau K |
| author_facet |
Leung, Sau K Mahbuba, Tasneem |
| format |
Internship report |
| author |
Mahbuba, Tasneem |
| author_sort |
Mahbuba, Tasneem |
| title |
How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method |
| title_short |
How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method |
| title_full |
How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method |
| title_fullStr |
How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method |
| title_full_unstemmed |
How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method |
| title_sort |
how do customers perceive the brand image of nagad, and why customers are considering the nagad app to purchase insurance policy premiums as their preferred payment method |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22679 |
| work_keys_str_mv |
AT mahbubatasneem howdocustomersperceivethebrandimageofnagadandwhycustomersareconsideringthenagadapptopurchaseinsurancepolicypremiumsastheirpreferredpaymentmethod |
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