Analyzing KCCL’s position in the Digital Age
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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Brac University
2023
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10361-180752023-04-04T21:01:46Z Analyzing KCCL’s position in the Digital Age Hossain, Muhit Khan, Ms. Tanzin Brac Business School, Brac University Digital Marketing KCCL Consumer demographic Online Platforms Marketing channels Online marketing Internet marketing Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 42-43). As part of my internship at the company of Kohinoor Chemical Company, I had come across the company’s rather unique position in the market that was a culmination of multiple factors that affected the Bangladeshi market as a whole. Focusing on my educational background from the university, which was in marketing, I decided to center and highlight the issues and factors that placed the company where it is from a marketer’s standpoint. The result of this is the report that is presented here, an analysis of Kohinoor Chemical Company’s market position in the digital age, in what areas they may face issues in the future, and what steps they can take to build momentum towards the future. Muhit Hossain B. Business Administration 2023-04-04T06:37:36Z 2023-04-04T06:37:36Z 2022 2022-09 Internship report ID: 19304112 http://hdl.handle.net/10361/18075 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 46 pages application/pdf Brac University |
institution |
Brac University |
collection |
Institutional Repository |
language |
English |
topic |
Digital Marketing KCCL Consumer demographic Online Platforms Marketing channels Online marketing Internet marketing Marketing |
spellingShingle |
Digital Marketing KCCL Consumer demographic Online Platforms Marketing channels Online marketing Internet marketing Marketing Hossain, Muhit Analyzing KCCL’s position in the Digital Age |
description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
author2 |
Khan, Ms. Tanzin |
author_facet |
Khan, Ms. Tanzin Hossain, Muhit |
format |
Internship report |
author |
Hossain, Muhit |
author_sort |
Hossain, Muhit |
title |
Analyzing KCCL’s position in the Digital Age |
title_short |
Analyzing KCCL’s position in the Digital Age |
title_full |
Analyzing KCCL’s position in the Digital Age |
title_fullStr |
Analyzing KCCL’s position in the Digital Age |
title_full_unstemmed |
Analyzing KCCL’s position in the Digital Age |
title_sort |
analyzing kccl’s position in the digital age |
publisher |
Brac University |
publishDate |
2023 |
url |
http://hdl.handle.net/10361/18075 |
work_keys_str_mv |
AT hossainmuhit analyzingkcclspositioninthedigitalage |
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