Analyzing KCCL’s position in the Digital Age

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Библиографические подробности
Главный автор: Hossain, Muhit
Другие авторы: Khan, Ms. Tanzin
Формат: Internship report
Язык:English
Опубликовано: Brac University 2023
Предметы:
Online-ссылка:http://hdl.handle.net/10361/18075
id 10361-18075
record_format dspace
spelling 10361-180752023-04-04T21:01:46Z Analyzing KCCL’s position in the Digital Age Hossain, Muhit Khan, Ms. Tanzin Brac Business School, Brac University Digital Marketing KCCL Consumer demographic Online Platforms Marketing channels Online marketing Internet marketing Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 42-43). As part of my internship at the company of Kohinoor Chemical Company, I had come across the company’s rather unique position in the market that was a culmination of multiple factors that affected the Bangladeshi market as a whole. Focusing on my educational background from the university, which was in marketing, I decided to center and highlight the issues and factors that placed the company where it is from a marketer’s standpoint. The result of this is the report that is presented here, an analysis of Kohinoor Chemical Company’s market position in the digital age, in what areas they may face issues in the future, and what steps they can take to build momentum towards the future. Muhit Hossain B. Business Administration 2023-04-04T06:37:36Z 2023-04-04T06:37:36Z 2022 2022-09 Internship report ID: 19304112 http://hdl.handle.net/10361/18075 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 46 pages application/pdf Brac University
institution Brac University
collection Institutional Repository
language English
topic Digital Marketing
KCCL
Consumer demographic
Online Platforms
Marketing channels
Online marketing
Internet marketing
Marketing
spellingShingle Digital Marketing
KCCL
Consumer demographic
Online Platforms
Marketing channels
Online marketing
Internet marketing
Marketing
Hossain, Muhit
Analyzing KCCL’s position in the Digital Age
description This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
author2 Khan, Ms. Tanzin
author_facet Khan, Ms. Tanzin
Hossain, Muhit
format Internship report
author Hossain, Muhit
author_sort Hossain, Muhit
title Analyzing KCCL’s position in the Digital Age
title_short Analyzing KCCL’s position in the Digital Age
title_full Analyzing KCCL’s position in the Digital Age
title_fullStr Analyzing KCCL’s position in the Digital Age
title_full_unstemmed Analyzing KCCL’s position in the Digital Age
title_sort analyzing kccl’s position in the digital age
publisher Brac University
publishDate 2023
url http://hdl.handle.net/10361/18075
work_keys_str_mv AT hossainmuhit analyzingkcclspositioninthedigitalage
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